FAQs

Brand Support

  • Great question! With Twist, we like to schedule a discovery call to understand your organization fully, its needs and the timeline first. Our logo design projects vary in price depending on the needs, goals, and timeline specific to that client.

    In a pickle and need a quick turnaround? No problem. Have you been trying to resign your organization's logo yourself for months with little to no progress? Don't worry; we've got your back. Schedule your discovery call today, and then Twist will create a proposal for your project tailored to your organization.

  • At Twist, we allow two weeks to complete a logo design project. The clock starts ticking after our discovery call. Twist's two-week logo turnaround depends on your response times and the number of revisions requested. Be sure to respond to emails promptly and review drafts thoroughly before requesting edits. Working together, we will hit our target!

    Please note this timeframe may vary depending on our workload. However, we will be upfront about any time delays at the beginning and ensure our schedule aligns with yours before any payments are made.

  • Twist will present three initial logo concepts that meet your organization's objectives. These logo concepts are created with the information you share during the discovery call, Twist's organizational research, creative strategy development, and our meticulous design process. Your organization's goals and objectives will be at the forefront of everything we do.

    Once you have selected your preferred logo concept, the Twist team will make any necessary adjustments before finalizing the project, leaving you with one complete logo set at the end of the process. Once we've received your final payment, your new logo files will be sent to you to utilize.

  • The logo concepts Twist creates for you are based on the answers you provide during the discovery call at the beginning of the process. It is important you share as much information as possible, so you can give our team a clear picture of your organization, its objectives and the requirements of the logo we are designing.

    When we share our initial concepts, we will provide a rationale for arriving at those ideas and explain why we think they would work for your business. At Twist, all decisions are carefully considered based on what we think will appeal to your target audience and help you stand out from the competition.

    A logo is a functional piece of design. It is important that it perform for your organization, and it doesn't always need to be liked by you personally. Twist will collaborate with you to create a symbol that achieves the objectives agreed upon at the discovery call and includes any specific requests you have made us aware of throughout the design process.

    Twist requires 50% upfront for all logo design projects. If you still dislike all of the logo concepts after revisions are made, you do not need to pay the remaining 50%.

  • Logo design with Twist is a collaborative process. If you want to change one of the concepts at any point during the design process, just let us know. The Twist team will work with you to find a solution you are happy with.

    Need a change after the balance due has been paid, and the final files have been transferred? No problem! You will be charged at an agreed hourly rate.

  • Pricing for a brand identity project includes multiple variables. It's best we have a discovery call to discuss what you need. From there, the Twist team can provide an estimate to create your organization's brand identity.

  • It's important not to rush the process, as there's much to discuss. On average, a discovery call is about an hour. How long it takes depends on how many people are on the call, how established your brand is, and how clear your goals are.

    Don't worry! The Twist team is professional and friendly. We promise to keep the process on track and give you a few laughs on the call too.

  • 1000% yes, if you want to be successful. Branding is an integral part of your marketing strategy. Promoting your organization through memorable elements tailored to your target audience can build brand awareness, develop trust and grow your community.

    Brand identity is how your organization shows up visually. A beautiful brand identity is crucial if you want your organization to stand out. When you have a cohesive and consistent brand identity, you can:

    • Build instant brand recognition with unique visual presentation. Make it easier to identify your brand in a crowded marketplace.

    • Communicate your personality. Your brand identity represents who you are and reinforces your brand story through non-verbal communication.

    • Create effective content. Good design targets the brain’s visual processing center, improving comprehension and recall. A well-crafted branding identity is the key to creating memorable content.

    • Provide a consistent brand experience. The more consistent your brand is, the more people trust it. This is the key to cultivating strong relationships and building community.

    • A strong identity helps you tell your brand story across all channels and ensures your brand makes the right impression at every touchpoint.

  • You're not alone in that assumption. However, a logo is just one of the aspects needed to develop an effective brand identity. Working with Twist can help your organization ensure that every element of your brand aligns with your mission and the needs of your community. From visual aspects like your logo to developing a long-term brand strategy, Twist can handle everything you need to get your organization out there.

  • Ideally, your organization should review your branding every few years to ensure it aligns with your mission. Organizations evolve; it’s only natural that your branding should change to reflect this. Whether a minor refresh or a complete overhaul, updating your branding can boost your organization's reach and connect you to your community, and the Twist team is ready to help!

  • Absolutely! Twist can collaborate with you to create your organization's brand identity from scratch. In addition to working with new startups, we help established organizations realign their branding.

  • Yes, we can! If you’ve identified the need for a change, Twist’s team of creative geniuses can help you to implement it. Whether you have ideas of what you’re looking for or are happy to leave it up to Twist, we’ll collaborate to develop new ideas that better represent your organization's brand.

  • At the end of the project, the Twist team will send you a zip folder containing your new logo in all industry-standard file formats and colour profiles, ready for use across everything from print to digital.

    Included in your zip folder will be the following:

    File Formats:

    JPEG - Small file size, perfect for applications such as email signatures.

    PNG - Lossless compression and transparency supported—the perfect choice for digital and web applications.

    PDF - Universally recognized vector file format. Useful for redistribution.

    SVG - Editable, scalable and very small file size. Perfect for web and logo animation.

    Colour Profiles:

    Full-Colour Logo

    Positive Colour Logo - to use on light backgrounds

    Negative Colour Logo - to use on dark backgrounds

    Black Silhouette - to use on black & white or single-colour documents

    White Silhouette - to use over colour, patterns, or photos

    Logo Style Guide

    Twist will create a complete logo style guide branded for your organization. This guide contains the details of your new identity system and helps maintain brand consistency wherever your logo is used.

    Logo Usage Document

    You will also receive a logo usage guide with a more detailed description of the different file formats and colour profiles provided. This will help ensure you select the suitable file for the correct application, ensuring your logo always looks its best!

Community Management

  • Did you know social media is used by 2.80 billion users worldwide? 2.56 billion of them are using social media on mobile devices. Your organization needs to be known to the billions of people on social media, and Twist can help. By utilizing these platforms, you are giving your organization a voice and a chance to communicate on a personal level with current and future community members.

  • Social media is more than posting a few updates. It involves finding the right mix of self-promotional content, ensuring posts are search-friendly, leveraging content types to maximize engagement and more! Plus, responding to comments and clients is vital. Effective social media management includes intentionally curated plans to promote your organization's interests without throwing spaghetti at the wall and hoping it sticks. Don't worry, Twist is here to help!

  • We don't want you to think of Twist as outsourcing. Twist adds to your organization like your quirky Aunt adds fun to your family. Using Twist is an effective and efficient way to grow your online presence if you don’t have the time or resources to do it internally or are unsure where to start. Having your social media channels managed externally gives you more time to engage with your community and build stronger in-person relationships that will translate into the online world.

  • Before building your social media strategy, we like to meet and get to know each other. By forming a strong working relationship, it’s much easier for us to get to know you and your organization and how to represent you best online. Get to know Twist!

  • Yes! The Twist team can consult with you to determine what strategies and platforms will best achieve results for your organization. Learn more about Community Management here.

  • To create your organization's social media strategy, it’s important we understand what you wish to achieve from using social media. Whether your goal is to increase volunteer numbers, build your community, improve your website traffic, etc., Twist can utilize this information to tailor our content strategy to support your goals.

  • A Twist social media strategy will include a breakdown of each post by category, tailored to your organization's social media platform. This breakdown will show the content and time of each post. Digital graphics play a major part online. Your strategy will include a template so all your images feature your organization's brand. If you have pictures or images you would like to use; we can ensure they are included in your strategy.

  • Twist works with Facebook, Google+, Instagram, LinkedIn, Pinterest, and Twitter.

  • This is very common. Likes and followers are the visible stats that most organizations get stuck on, but they are not the only numbers that matter. At Twist, we focus on genuine steady growth. We don't believe in buying followers or using questionable tactics to boost numbers. The truth of the matter is likes and followers do not matter if those people are not engaged with your organization. Twist focuses on creating connections and providing value to your community, not increasing the number of likes and followers at all costs.

  • Not every organization needs to have every social media platform; Twist can help your organization select the platforms that will be most beneficial. As some platforms are more imaged-based than text-based, this may play a part in your decision.

  • No problem! Twist offers social media set-up for multiple platforms, and we are more than happy to get you up and running if you are unsure or don’t have the time to set them up yourself. As part of the consultation stage, we will discuss which platforms you should be on and how they will be set up. Learn more about it here.

  • We get it. The world of social media is constantly changing, and we are here to help. Twist can audit your social channels to ensure they are optimized to reach your goals. Need a brand refresh? We can help with that too.

  • Boosting posts can effectively advertise a particular product or service to reach more people. It is a good way to increase brand exposure and grow your social media following more quickly than relying on organic growth. We can talk more about boosting posts at our 1:1 strategy sessions.

  • Yes! We can discuss this during the consultation, as most posts will not require a paid marketing budget. If you want to reach a wider audience through paid advertising, The Twist team can set this up and discuss a recommended budget with you.

  • Absolutely! As part of the consultation process, the Twist team will ask if you want to run any competitions/giveaways. We can plan on the dates the competitions would start and end and the prizes you wish to give away. Twist can help you with the graphics required for the competition and announce the winner by collecting the data received on the post.

  • Of course! With Twist, Community Management is a collaborative process. You have the freedom to contribute yourself and add anything as you go along that you want your community to know about.

  • Yes! Because the Twist team plans and schedules your posts in advance, you can alter or delete content without followers seeing it.

  • Twist's Premium and Enterprise Community Management plans include responding to general comments or enquiries in a formal and respectful manner by directing users to contact your customer service department. If you would rather respond to all comments and direct messages yourself, no problem! If the question is something that we can't answer, we will let you know that you have a message waiting so you can respond to the query.

  • Yes! With our Community Management packages, Twist sends a monthly report that provides detailed information about your social media activity. Careful tracking and monitoring of social media stats are integral to the process. It helps the Twist team understand what works versus what needs to be tweaked. Social media is constantly evolving, and what worked last year, month, or week, may no longer work today.

  • Planning content for the coming month takes place the month prior. This gives us ample time to receive your content, create images and write the posts. Once you are happy with the monthly plan and give your approval, the Twist team will have all the posts written and graphics/images tailored to each platform, and we will begin scheduling the posts.

  • If you feel it could benefit your in-house team member, the Twist team can coordinate social media efforts with the internal team member. Twist can take on aspects they do not have time for, direct strategy, and set up a framework to ensure collaboration is easy and effective or provide. We can also offer a social media training session. Through discussion and analysis, Twist can advise on strategy and how to utilize each platform your organization is on. Interested in booking consulting time? Submit your intake form today.

Graphic Design

  • Graphic design is the art of combining text and graphics to communicate a message.

    At Twist, we create content that has a clear and defined purpose. We can design brochures, newsletters, posters, signs, impact reports, sponsorship packages and any other type of visual communication your organization may need.

  • Great question! Why do we eat out at a restaurant when we know how to cook at home? Because we want the best food prepared by a professional or to try something new. The same principle applies to graphic design.

    Twist can help your organization create professional visual communications that align with your brand and speak to your community.

  • Your designer is the communicator of your idea, your product and your solution to your community and the world.

    We are visual communicators and problem solvers. We combine your content with elements like colour, typography, line, space, shape and balance to create a finished communications piece for your organization. The Twist team will work with you to explore different options or design directions to solve your communications challenge.

  • With Twist, every job is unique. We like to give an accurate quote. The best and easiest way to do this is to chat with you during a discovery call. Or you can email us through our contact page with your email and phone number and briefly outline your requirements.

  • Once you are happy with your quote, we will design rough drafts for you to review. You choose the layout you are happiest with, and we take it from there – tweaking and refining the design as needed. Once you are pleased with the graphic design and approve it, we finalize it.

    The Twist team will prepare your digital or print-ready artwork, and that’s it. You are ready to print or use your graphics for online use.

  • Every job differs, which means every deadline is different.

    At Twist, we want sufficient time to design and proof your work. If your deadline is tight, we will do our best to complete your work within your timeframe. We haven’t missed a deadline yet and don’t intend to in the future!

  • Twist supplies all print artwork in a high-resolution vector format (.PDF), so no quality is lost when the work is enlarged or reduced. If you want to use your images for web & social media purposes, we will gladly supply your files as a JPEG for uploading online.

I’m ready to start!

Don’t worry! We won’t try and twist your arm. If you like what you see and want to connect